Meeting At The Daily Drinkers Club - 909 Words

On Friday afternoon, I attended an Alcoholics Anonymous (AA) meeting at the Daily Drinkers Club. The people that ran this meeting were very helpful and once alcoholics, so they were open to answering any questions that I had. The meeting started promptly at 3:00 pm and the mediator Tony introduced himself. First, the preamble was read and two chapters (chapter 3 and a portion of chapter 5) out of the Alcoholics Anonymous book were read by the people who came to the meeting. One very important action that occurred was the collection of money for the meeting space. Since this rely heavily on donations to for have these meetings every day, they need at least $30.00/ daily to run sufficiently. The main discussion themes that were shared by the participants were their solutions to how they dealt with addiction and how taking ownership was their key to success. Promptly at 3:58 pm an AA participant read the â€Å"Vision for you† and the meeting was dismissed. Social Change Mechanism Different AA participants spoke and only three of their stories stuck with me the most. Attendee A has been sober for 8 years. He stated that the reason the people relapse is due to â€Å"complacency†. The mechanism that I associated with his story was the social change mechanism. When he was an addict he could not read or write and hung out with the same people who were on drugs. Once he started getting sober and decided to change his life, he came to the realization that his friends were part of the problemShow MoreRelatedStarbucks s Mission And Vision1540 Words   |  7 Pagesthe most recognizable logos and companies across the globe today, continually expanding and diversifying their unique operations. The first Starbucks opened in Seattle, Washington in 1971 and since 1987 Starbucks has opened an average of two stores daily (Bonander). Starbucks’ success can directly be attributed to the quality and meaningfulness of their overall mission a nd vision for the global society. Starbucks aims to provide its customers with the highest quality coffee in the warmest and mostRead MoreProject Management1737 Words   |  7 Pagesto artists and writers. The Perfect Cup will serve this area well. Vision and Mission Statement The Perfect Cup will become the foremost coffee shop in the area. We will serve a perfect product at a very reasonable price. We will also be a meeting place for artists and writers and a place for them to show off their work. We will create an atmosphere conducive to creative expression and promote the creative process. Objectives Our primary goals over the next year are: 1. Secure financingRead MoreCoffee Shop1526 Words   |  7 Pages | |The Perfect Cup will become the foremost coffee shop in the area. We will serve a perfect product at a very reasonable price. We | |will also be a meeting place for artists and writers and a place for them to show off their work. We will create an atmosphere | |conducive to creative expression and promote the creative process. | |ObjectivesRead MoreSmirnoff Marketing Strategy Essay3743 Words   |  15 Pagesgeneration crowd drinkers. Usually drinkers that range from age 25-35 from all ethnic background and income level. Smirnoff Vodka can range in many drinks that may fit in different occasions from a casual soft drink in a business meeting to a strong drink for the party scene. There is a variety of products that Smirnoff Vodka contributes to the market. There are over forty Smirnoff Vodka products in the market which all contribute to over thirty drinks that are consumed in bars, clubs, hotels, and otherRead MoreCoffee and Milk Tea7162 Words   |  29 Pagesare students and young professionals, possible potential market for coffee and milk tea products. The researchers focused in these specific areas in Cebu City; SM mall, Ayala mall, and IT park. In SM mall there are 7 Coffee Shops namely Bo’s Coffee Club (3rd floor Underground floor), Starbucks, Coffee Bean and Tea Leaf, Coffee Dream, Venetian Coffee Break and Venetian Coffee Break Desserts. There are also 3 Milk tea shops namely Bubble Bea Tea House, Cobo Tea House and Teariffic. In Ayala mall theRead MoreCoffee Shop2048 Words   |  9 Pagesof â€Å"The Coffee House† is to become the leading coffee shop in the area of Bonifacio Global City that is under the governance of Taguig city th at also practices the â€Å"green† operation of its store and eventually provides a common area for business meetings, hang-out with friends and even a place for studying while enjoying the products of the business. The mission of â€Å"The Coffee House† is to bring back the appreciation of the masses to the local coffee, to break social norms through the business,Read MoreThe Coffee Club Business Plan2372 Words   |  10 Pagesto enjoy a little chitchat with their friends in coffee shops. According to a survey conducted in Shanghai shows that 24% of those aged 41-50 years old and between 20 -30 years old there is 18% people often go to sip a coffee. Therefore, The Coffee Club target market will be people working in offices and university students and faculty. The table below analysis the China Coffee Market: Country Average cups of coffee per capita per year Finland 1,459 Austria 850 France 735 Germany 731 USA 400 Read MoreThe Increase in Drug Use in the United States Essay2818 Words   |  12 Pagesserious if it involves additive substances such as cocaine. The most common seen illegal drug around teens in the North New Jersey suburbs is Ecstasy, or generally called â€Å"E†. Ecstasy is usually taken by teens in the past for going to clubs in New York City. But today’s teens are using this drug far more than past teens have. Teens today are not only using this drug to go out clubbing, but also at house parties in the suburbs. A Federal Survey found that the use of MDMA, which is theRead MoreSubstance Abuse1792 Words   |  8 Pagestackle the issue with students or perhaps set up a support group for parents to teach them how best to educate their children about the effects of substance abuse. Community Projects Talk to local government and churches about funding for youth clubs, art facilities and other activities to give local young people something to do in place of spending time on the streets drinking and taking drugs. In areas that suffer poor socio-economic conditions, young people often face a lack of stimulation asRead MoreMarket Segment Analysis to Target Young Adult Wine Drinkers7369 Words   |  30 PagesMarket Segment Analysis to Target Young Adult Wine Drinkers Elizabeth C. Thach School of Business and Economics, Sonoma State University, 1801 E. Cotati Ave., Rohnert Park, CA 94928. E-mail: Liz.Thach@sonoma.edu Janeen E. Olsen School of Business and Economics, Sonoma State University, 1801 E. Cotati Ave., Rohnert Park, CA 94928. E-mail: Janeen.Olsen@sonoma.edu ABSTRACT Consumer segmentation in the wine industry takes on many forms: demographic, geographic, behavioral, and others+ In the

Database Management Systems - 4660 Words

Database Management System Basith Shaik Southern New Hampshire University September 7, 2015 Abstract The intent of this paper is to design and propose a database management system solution to Grandfield College for tracking software installed. I have analyzed the organizational issues and needs and developed conceptual, logical, and physical designs of DBMS solution. In order to implement the solution, substantial research had been done on best practices in design, available products, and the legal and ethical standards to which we must adhere during design. This paper includes Business rules, Conceptual, Logical, and Physical database designs, Recommendations on best DBMS required for Grandfield College, Data model, Legal†¦show more content†¦* Track requests of new software. Issues with current system * Some of the information is recorded in notebooks and not entered in spreadsheets * Reliable database is not available * People work in shifts to collect and preserve the data * There is no security provided for the records to protect against threats Highlights of Information provided * Installations are not entered until they have completed successfully. * Some installations can be done from network drives. * Some installation require media. * Instructors with administrative rights can check out software and do their own installations. * Instructors with administrative rights must sign an agreement and are responsible for their own support. Solution Looking at the requirements of Grandfield College, I have planned a solution with following steps are Step 1. Data Gathering: This task consists of the gathering of spreadsheets currently used by the software management team which includes the list of software, licensing of software, and all faculty and staff computers and what software is installed on each. Also included is a list of software requests. Step 2. Data Analysis: The data will be analyzed to determine database modeling. Step 3. Database normalization: Fields andShow MoreRelatedDatabase Management Systems953 Words   |  4 Pagesprescribed book Chapters 1 - 3: Chapter 5: Chapter 6: Chapter 7: Chapter 12: Chapter 14: Chapter 16: Revise as for Assignment 01 Entity relationship modelling Advanced data modelling Normalisation of databas e tables Transaction management and concurrency control Distributed database management systems Database connectivity and web development Question 1 What is a composite entity, and when is it used? [4 marks] [8 marks] Question 2 Briefly, but precisely, explain the difference between single-valuedRead MoreDatabase Analysis : Database Management System1137 Words   |  5 Pages Summary: Database Management System in easy terms we can say that set of data organized in a relative way. It allows data for various entries, storage and retrieval of large quantity of information and provides ways to manage how the information is stored. There is big number of database providers and each different database has its own strength so while choosing a particular database we need to understand what the business requirement is and match them with what DBMS can provide us to make ourRead MoreDatabase Management Systems802 Words   |  3 PagesQuestion 1: Differentiate between database management system and information retrieval system by focusing on their functionalities. Database management system (DBMS) is an application which interacts with the database at some point in its execution. While, the Information Retrieval System (IR) is the activity of gathering information resources which related to information need from a collection of information resources. Usually, we use metadata or full-text indexing in order to make a search onRead MoreDatabase Analysis : Database Management System Essay767 Words   |  4 PagesDatabase Security Databases are used to store different types of information, from data on an e-mail account to important data of government agencies. The security of the database inherits the same difficulties of security facing the information, which is to ensure the integrity, availability and confidentiality. Database management system must provide mechanisms that will assist in this task. SQL databases implement mechanisms that restrict or enable access to data according to profiles orRead MoreDatabase Analysis : Database Management System1114 Words   |  5 Pageson database environment and development process. Database is an organized collection of logically related data. It consists of tables, queries, views and other objects. Database management system is a software system used for creating and managing databases. It is a collection of programs used to store, modify and extract information from database. It helps users and programmers for creating updating and managing the data in a s ystematic way. There are many types of database management system rangingRead MoreDatabase Analysis : Database Management System Essay1337 Words   |  6 PagesDatabases are fundamentally containers for data. When data for any organization needs to be stored, databases can be used. For example, let’s say a public library stores books, we could say that the library is a database of books. But specifically, databases are computer structures that save, organize, safeguard and produce and/or deliver data. A database platform is essentially a database management system (DBMS) which is a computer software application that interacts with the user, other applicationsRead MoreDatabase Management Systems And Databases2603 Words   |  11 PagesAbstract: NoSQL Databases also referred as Not only SQL databases. These NoSQL database have these days gained much attention and reputation because of their performance and high scalability. The advantage of NoSQL database is to store efficiently unstructured data. These days use of e-commerce websites, social networking sites etc. has been increased. These usage made to create the need to store the large data. Some companies have adopted NoSQL databases, as their data is growing. Dynamo, BigRead MoreDescription Of A Database Management System999 Words   |  4 Pages A database is a collection of information sequenced and organized in such a way that the computer may be able to source and access it on demand by the operator. Like any other management system, a database management system is a collection of programs and protocols that enable the user to enter, sequence, organize, retrieve and select data on demand. Thus, a database management system (abbreviated as DBMS) can be defined as the cumulated system that helps the user to access and make effective useRead MoreDatabase Management System ( Dbms )1391 Words   |  6 Pages A database management system or DBMS is a certain type of system software, which is used for the creation, and management of databases. A DBMS serves for multiple purposes but is mainly used to provide users and programmers with a systematic way to retrieve, create, manage, and update data. A DBMS serves as an interface between data and its end user, making sure that data is consistently organized and remains easily acces sible to users. DBMS’s are vital to several aspects of our technological worldRead MoreThe Evolution Of Database Management System1099 Words   |  5 PagesThe Evolution of DBMS A database management system, also known as DBMS, is a type of software that is used in order to create and manage a multitude of databases. Data is the power that runs most modern businesses. This specific program provides a technique for people to use a â€Å"systematic† way to create, retrieve, update, and manage many diverse types of data. DBMS is used to manage three important things, which is data, database engine, and database schema. These different elements help to provide

The Impact of Using Technology in Teaching English as Second Language free essay sample

Mahsa Rabiee Khouzestan Science and Research branch, Islamic Azad University Ahvaz-Iran Abstract The purpose of this study was to investigate the effects of using technology in teaching English as a second language. It considers some techniques which can promote English language students to take a step forward on their learning skills by using technology. In this research, the focus is on reading and writing ability of learners. During the study, some techniques, such as: Use of Computers, Use of Electronic Dictionaries, Use of Internet Text-Chatting and writing E-mails were taken into account and the results of these techniques on the learners were examined. In order to do the research, 20 students at pre-university level were selected according to their English scores in final exam of previous year. The students were examined by test-retest. Retest was taken from them after a month of using such techniques. Findings of the study indicate that students have the same performance on re-test. Then, they were asked to answer a questionnaire and state their comments on deficiency and advantages of this study. Suggestions for further research are also offered at the end of this paper. 1. Introduction It is well known that our new life is highly affected by the era of information technology, and technology plays an important role in today’s human society development. Based on this fact, it is indispensable to take advantage of the modern technological facilities in aiding the task of English language education. Technology has surely influenced human activities and education is not an exception. Applying technology to the learning is becoming an important educational issue today. It has also influenced foreign language teaching and learning in many different ways. The application of practice with the most relevant technology in a particular context is challenging language teachers to achieve effective teaching with technology. Computers like other forms of technology are linked to peoples lives, jobs, hopes and dreams. Students trying to learn English as a second language need further language support. They need to practice in hearing language, reading language, speaking language, and writing language in order to develop their experience and skills (Ybarra Green, 2003). For doing such tasks, they are in need of using various tools which can help them learn the language easily and effectively. In this way, the effect of technology has become huge in teaching and learning the language in addition to the instructors role. In other words, the role of the instructor together with the role of the technology can lead to advanced learning results (Sharma, 2009). 2. Review of Literature, Study Purpose and Significance Technology and English language education are related to each other (Singhal, 1997). During the sixties and seventies of the last century English language learning laboratories were being used in various educational institutions. The traditional language laboratory was consisted of a number of small cabinets, provided with a cassette deck, a microphone and a headphone for each one. Teachers use a central control panel to monitor their students interactions. The main advantage of that type of technology was that verbal behavior of students would help them to quickly learn the second language. The students’ skills can be enhanced by encountering more practical drill problems. Although the language laboratory was a positive step in linking technology and language education, this technique was actually tedious and boring for learners (Singhal, 1997). Also, there were minimal interactions between the teacher and his students. In the way that English language is an international language and is being used widely in businesses, academic, and other aspects of life, research efforts have been going on to investigate ways to improve learning languages including learning English as a foreign language. In Iran, English language education is considered especially important for experts of the other fields. The problem is that students who have received several years of formal English instruction frequently face difficulties to use the language, whether in the spoken or written form. You may see someone who has studied 18 to 20 terms in an institute but he/she is unable to express himself/herself in English. The gravity of the situation comes to eyes when, if not many, some technical subjects are not satisfactorily learned until the students study relevant text books and materials in English. Most students have problems when they are asked to learn the new words in a single lesson. Some of them who have found the job very difficult will quit the job at the very beginning, and some try to memorize a word list. None of us can forget the tough job of memorizing word lists during the school days. Learning vocabulary in isolation, in a non-meaningful way, without any pronunciation hints, as it is common among Iranian students, will definitely lead to short term memory storage, frequent mispronunciations and a total lack of knowledge of the usage. Students, unfamiliarity with phonetic alphabet, on the one hand, and the teachers, incorrect pronunciations in some cases, on the other hand, prevents students from getting help from their auditory memory when they need to remember the previously learned items. The present study aimed at investigating the ways that technology can help students of the second language to learn English in an effective way and somehow solve their learning problems. 3. Research Questions This study was guided by the following research question: 1. Does technology have any effect on improving input and output skills? Do you think technological tools can motivate students more in learning English as a second language? 3. How is the technical capability of schools and English institutions to support the teaching process? 4. Method 4. 1. Participants The study was conducted at a class of Fatemiyeh High school which is located in Ahvaz, Iran. The participants were 20 female students whose field was Natural Science, between the ages of 17 to 18. They were selected according to their English scores in final exam of previous year. The scores ranged from 14 to 18 out of 20. They all were native Persian speakers and enrolled before in this high school. 4. 2. Instruments The research utilized the following materials. It consisted of a test on reading and writing, use of technological tools like: Computer, Electronic Dictionaries, Internet Text-Chatting, writing E-mails, re-test and a questionnaire. The following sections include further details about these instruments: Test: At the first of study, a test on vocabulary, grammar and reading comprehension, based on the first lesson of pre-university English book was taken from students to check their reading and writing abilities. Use of Computer: Computers can be used to develop the writing skills of English language learners. Writing statements and paragraphs in a foreign language can be very challenging for the students. However, the use of computers and writing-based programs can make the writing task much easier and enjoyable. Grammar skills can also be improved with the aid of word processing programs. The learner can highlight a specific part of the written text through underlining, bolding, italicizing, or changing the font size and color of the text with the aid of these programs which have the capability of automatically checking the spelling and grammar. So, the use of the computer as a tool in studying grammar is much more motivating for the student than the process of traditional writing with a paper and a pencil (Ybarra Green, 2003). Use of Electronic Dictionaries: Another modern way for improving the vocabulary of the learner focuses on the use of electronic dictionaries designed specifically for English language learners. These dictionaries have several built-in functions and tools that are not provided in book dictionaries (Constantinescu, 2007). Electronic dictionaries are also easy to use and represent quick tools for vocabulary acquisition. Use of Internet Text-Chatting: Text chatting is another important technical method for developing writing ability. It provides an on-line and quick tool for writing and expressing thoughts, transferring ideas, and responding immediately with the other side writer. Writing E-mails: Electronic mail is a modern way for writing and transferring messages through the internet. Using e-mail can be a very effective means for improving writing skills. Students can use E-mails to learn how to respond to the incoming messages using some formal statements and meaningful language (Singhal, 1997). Re-Test: After a month of using such techniques, the same test as re-test was taken from students to see what changes happen. Questionnaire: A set of questions about the advantages and limitations of this study asked from students to consider the barriers and suggestions for further studies. 4. 3. Procedures This study used a quasi-experimental test-retest design. The participants of this study attended in English class two sessions on 90 minutes per week. The study took place during participants regular English class period. For achieving the goals of this study, students were asked to answer a test on the base of the first lesson of their English book. After that, they were taught to use technology for learning English during a month. For example, they used e-books or other reading-based programs to improve their reading skills, they sent E-mails or chatting together to improve their writhing abilities and also they used electronic dictionaries to check the meaning of a word or something else to promote their vocabularies. After a month of using these techniques, the same test was taken from them to consider the changes. 5. Results 60% of students believe that they need some courses to learn how to use such programs or tools. 45% of students mentioned that one month is not enough to investigate such study. Nowadays using technology in learning a second language has become a real necessity and computers is being viewed as an integral part of the learning activity. This paper has reviewed briefly how tech nology can be utilized in developing the language skills of the learner. As a result, the following concluding remarks and recommendations can be recorded: 1. Modern technical ways should be followed for effective learning and teaching of the second language. 2. English language teachers should encourage their students to use technology in developing the language skills. 3. Educational institutions should modernize their technical instruction capabilities by using new equipments and laboratories for supporting the teaching process. References Barani, G. (2013). The Impact of Computer Assisted Language Learning (CALL) on Vocabulary Achievement of Iranian University Students EFL Learners. International Journal of Basic Sciences Applied Research.

Running Head Healthy Eating Plan Comparison Essay Example

Running Head: Healthy Eating Plan Comparison Paper The essence of engaging in any Healthy Eating Plan is to make sure those individuals unhealthy eating habits are rectified so that they can live healthier, happy lives that are free from ailments. Any healthy eating plan reduces allergies, it promotes weight loss if an individual needs to lose and combines foods which are nature friendly to ensure a person’s stays healthy across all seasons. Changing eating habits takes time but it requires dedication by an individual to make it work. This coupled with a positive attitude, good management of stress and maintenance of a regular exercise regime will support the continuous creation of health. We will write a custom essay sample on Running Head: Healthy Eating Plan Comparison specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Running Head: Healthy Eating Plan Comparison specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Running Head: Healthy Eating Plan Comparison specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The following is a healthy Eating Plan Comparison that seeks to show whether my nutritional levels have improved since I started taking this class seriously. It compares what I was eating with what I eat now and if t it has made a positive impact or more needs to be done. Eating habits when I started the program was as follows: Breakfast- meat and bacon Lunch-   Ã‚  Ã‚  Ã‚  Ã‚  Rice and chicken breast, fruit salad and a banana. Dinner-  Ã‚  Ã‚  Ã‚   stake and egg and a glass of sprite I used a food pyramid which is a guide for choosing the right foods to consume. It helps individuals to determine what foods to eat the most and what foods to beaten in smaller quantities. I also decided to follow a 2000 calorie food pattern and the first thing I did was to restock my kitchen with sumptuous tasting foods that are low in saturated fat and cholesterol. The following table summarizes how my eating habits have changed in the last couple of weeks up to date. From the above table, I can say that my eating plan has slightly improved although I need to improve in a few areas so that I can comfortably say that I have achieved what I had set by goals on. My vegetable, grain and physical activity meet what I had said I would accomplish.   My fruits and milk intake are slightly above what I had set. While oil, meat and beans intake has reduced. With the fewer intakes of proteins it means my body does not quiet have that amount of protein nutrient s it is supposed to have. Therefore I need to increase it slightly. I have tried to correct my calories intake as I had said I would do by reducing my oil intake. By not sticking to the plan it means that I do not have the right amount of oil because I cannot even get some fat from meat e.g. bacon which I eat as the amount of meat intake as mentioned has also reduced. But overall when it comes to oil intake, I have improved because I never used to take any before. I now eat three full nutritious meals a day especially breakfast which I sometimes used to skip. Now I take cereals, oatmeal and bread which I rotate so as to meet my calories and nutrient requirements. I have included carrots, yogurt, greens beans, grits, greens, whole grain cereal, apples, oranges, squash, spinach, cabbage, cheese, and milk daily.   I have learnt that I can combine protein and vegetables or starch and vegetables. Some legumes combined with starch particularly whole grains provide the essential amino acids (Haas Manzolini, 2000) such meals allow the body to best digest the foods and utilize the nutrients. Moreover, more than one protein per meal is not advisable. For example taking cheese and meat can be taxing on the digestive tract. Combining can be a major undertaking though a positive one for many people. It is important mostly for individuals who have intestinal problems. My friends and family have become more supportive as they have helped me stick to the plan. My family especially has changed the type of foods we usually eat to accommodate my plan and my friends have not influenced me in anyway to eat what they eat especially when we go out for lunch. Nowadays, I have an alarm clock set so that in the morning, I wake up early to do a 30 minute or more morning run with a friend. I have noticed that having a friend who shares your vision is good as a person knows that they have a support mechanism and a person who understands what they are going through. Moreover, I keep a record of how long I exercise so that I am consistent with my routine and to check whether I can include some other activities for example, skipping, cycling or swimming (Goldstein 1999). I have noticed a slight decrease in weight and that is a good sign as it says I am on the right track and if I stick to the plan, I will notice a very huge progress in a couple of months. This has made me happy since I have tried all means possible and none of them have ever made a difference until now. My health though not measurable has improved because previously I used to have an almost permanent running nose but nowadays I rarely blow my nose. More so I now know that I can prevent various diseases or keep them at minimal for example diabetes because I no longer eat sugary stuff around the clock. All these positive improvements have made me even more determined not to go back to my previous feeding habits and make myself better. This is working for me and I know that I have been a positive influence to the people around me and they also want to start with the plan . I have become a better at planning and this has not only helped me with proper dietary in takes but also in how I run my personal life. I have become more responsible in what I eat and the social activities I engage in.

Leung, Robert Essays - Free Essays, Term Papers, Research Papers

Leung, Robert Essays - Free Essays, Term Papers, Research Papers Leung, Robert 8- Camia BATAS RIZAL/ BATAS REPUBLIKA 1425 1. Ano ang Batas Rizal? Ang Batas Republika 1425 na mas kilala sa tawag na Batas Rizal ay pinangunahan ng dating pinuno ng Pambansang Kapulungan ng Edukasyon na si Sen. Jose P. Laurel. Bago ito mapagtibay noong Hunyo 12, 1956, dumaan ang batas na ito sa mga umaatikabong debate sa loob ng Senado at Kongreso. Tinawag itong House Bill 5561 sa kongreso na pinangunahan ni Cong. Jacobo Gonzales at tinawag naman itong Senate Bill 438 sa Senado na pinangunahan naman ni Sen. Claro M. Recto. Hindi makakapagtaka na sila ang mga pinunong nagtaguyod sa batas na ito, dahil kung babalikan ang kasaysayan, malinaw na may marubdob na pagmamahal sa bayan ang dalawang ito. Si Gonzales ay nakipaglaban upang mapalaya ang kanyang mga kababayang sakdalista at si Recto naman ay malinaw na ipinaglaban ang soberanya ng Pilipinas labas sa Estados Unidos. Nakasaad sa Batas Rizal na kailangan isama sa kurikulum ng lahat ng paaralan, kolehiyo at unibersidad, pampubliko man o pribado ang kurso sa pag-aaral ng buhay, mga ginawa at isinulat ni Jose Rizal, partikular na ang kanyang dalawang nobela na Noli Me Tangere at El Filibusterismo. Bukod pa dito, nakasaad din batas na ito na obligado ang bawat kolehiyo at unibersidad na magkaroon at magtago sa kanilang mga silid-aklatan ng sapat na orihinal na sipi at makabagong bersyon ng Noli Me Tangere at El Filibusterismo, pati na rin ang mga ibang isinulat ni Rizal, kabilang na rito ang kanyang talambuhay. Isinusulong din ang pagsalin ng mga ito sa Ingles, Tagalog o iba pang diyalekto at ang pagimprinta sa mababang halaga at pamamahagi ng libre sa mga mamamayang nais magbasa nito sa pamamagitan ng Purok organizations at Barrio Councils. Ilang henerasyon na ang naapektuhan sa pagpapatupad ng mga lider ng gobyerno ng Batas Rizal na kanilang isinulong. Ang pagpapatupad nito ay hindi naging madali para sa mga mambabatas. Mahabang proseso ang pinagdaanan ng panukalang batas na ito bago ito naging isang batas. Mainit na debate ang naganap kung saan iba't-ibang opinyon at motibo ang lumabas galing sa mga lider ng gobyerno sa kanilang adhikain na maitupad ang Batas Rizal. 2. Anu-ano ang mga layunin nito? Ang pangunahing layunin ng mga mga nagtaguyod sa batas na ito ay muling pag-alabin ang diwa ng nasyonalismo sa mga susunod na henerasyon ng mga Pilipino sa pamamagitan ng pagsama sa kurikulum ng lahat ng paaralan, pampubliko man o pribado ang kurso sa pag-aaral ng buhay, mga ginawa at isinulat ni Jose Rizal, partikular na ang kanyang dalawang nobela na Noli Me Tangere at El Filibusterismo. Naniniwala sila na si Rizal ay maaaring magsilbing inspirasyon sa atin, lalo na sa mga kabataan. Bukod dito, layunin din ng batas na ito na parangalan si Rizal at ang iba pa nating mga bayani sa lahat ng kanilang mga ginawa para sa bayan. Ang Mga Layunin: Maipahayag at mapalitaw ang mga naging motibo ng mga mambabatas sa pagpapatupad ng Batas Rizal Ilahad ang mga pangyayari noong ipinasa at ipinagdebatihan upang tunay na maunawaan ang kahalagahan ng pagpapasa ng Batas Rizal Tulungan ang mga mag-aaral na maunawaan ang kahalagahan ng pagpapatupad ng batas. Patunayan na makatwiran ang pagpapatupad ng Batas Rizal Katulad ng RH Bill, hindi naging madali ang pagpasa ng batas na ito dahil sa malakas na pagtutol ng Simbahang Katoliko. Naniniwala ang simbahan at ang mga mambabatas na pumanig sa kanila na ang dalawang nobela ni Rizal ay naglalaman ng mga pahayag na laban sa simbahan. Ayon sa kanila, ang sinumang makabasa ng Noli Me Tangere at El Filibusterismo ay maaaring mawalan ng pananampalataya o sumalungat sa mga itinuturo ngsimbahan.Iba'tibang taktika ang ginamit nila upang takutin ang mga nagtataguyod sa batas na ito. Nariyang magsasara daw ang lahat ng paaaralang pag-aari ng simbahan sa oras na maipatupad ito at hindi daw makakaasa ng suporta mula sa mga katoliko ang mga nagtaguyod nito sa mga susunod na halalan. Ngunit kaparis ng RH Bill, naipatupad ang Batas Rizal sa kabila ng malakas na pagtutol ng simbahan Limang dekada na ang nakalipas mula ng maipatupad ang Batas Rizal. Ngunit nakatulong nga ba ang pag-aaral ng buhay, mga ginawa at isinulat ni Jose Rizal upang makamit ang mga adhikain ng mga nagtaguyod sa batas na ito? Sa mababaw na pagtingin, masasabi

20 Quotes That Help You See the Telltale Signs of Falling in Love

20 Quotes That Help You See the Telltale Signs of Falling in Love I have come across many a friend, who looked at me with dreamy eyes, while she said, I have fallen in love. Frankly it is amusing to observe the behavior of a hopelessly lovesick friend. The first blush of love can be quite charming. Many friends who have fallen in love display the common symptoms: absentmindedness, lack of appetite, spurts of euphoria, and of course the compulsive need to hug a pillow. Edmund SpenserAll for love and nothing for reward.Mignon McLaughlinA  successful marriage  requires falling in love many times, always with the same person.Charles Hanson TowneI need the starshine of your heavenly eyes, after the days great sun.Jorge Luis BorgesTo fall in love is to create a religion that has a fallible god.Connie Brockway,  The Bridal SeasonNo one ever fell in love gracefully.Richard BachIf you love something, set it free; if it comes back its yours, if it doesnt, it never was. Why Do We Fall in Love? A Scientific Perspective to the Mysteries of the Heart Love is a potent emotion. It affects the physical and mental state of wellbeing. The phrase smitten by love accurately describes those who have fallen in love. If you were to clinically examine the root cause of falling in love, it would filter down to one basic fact: preservation of human species. Love is nothing but your happy hormones going on overdrive when you find someone attractive. The attraction could be based on physical attributes, personality, or sexual tension. It could even be your current emotional state that makes you drawn towards another person. Rebound love relationships are an example of emotional distress causing love affairs. Sometimes, environmental conditions could trigger a feeling of falling in love. Watching a romantic movie with a person, being in close proximity with another for prolonged periods, or being with a person in a desolate location could trigger feelings of love.Scientific explanations notwithstanding, love is the glue that holds this world together. As Sean Connery said, Love may not make the world go round, but I must admit that it makes the ride worthwhile. Leo BuscagliaLove withers with predictability; its very essence is surprise and amazement. To make love a prisoner of the mundane is to take its passion and lose it forever.E. A. Bucchianeri,  Brushstrokes of a GadflyFalling in love is very real, but I used to shake my head when people talked  about soul mates, poor deluded individuals grasping at some supernatural ideal not intended for mortals but sounded pretty  in a poetry book. Then, we met, and everything changed, the cynic has become the converted, the sceptic, an ardent zealot.Anouk AimeeSome pray to marry the man they love, my prayer will somewhat vary: I humbly pray to heaven above that I love the man I marry.Sigmund RombergA love song is just a caress set to  music.Peace PilgrimPure love is a willingness to give without a thought of receiving anything in return.Alicia BarnhartTrue love  never dies for it is lust that fades away. Love bonds for a lifetime but lust just pushes away.Eric FrommTo love means to commit oneself without guarantee, to give oneself completely in the hope that our love will produce love in the loved person.Helen RowlandFalling in love consists merely in uncorking the imagination and bottling the common sense.Elbert HubbardLove grows by giving. The love we give away is the only love we keep. The only way to retain love is to give it away.William ShakespeareAs soon go kindle fire with snow, as seek to quench the fire of love with words. Elvis Presley put it best in this classic love song, Wise men say, only fools rush in. But I cant help falling in love with you. It is true that while we can choose those whom we talk to and whom we like, we cannot choose those whom who we love. Here are a few quotes about falling in love. Sara PaddisonYou’ll discover that real love is millions of miles past falling in love with anyone or anything. When you make that one effort to feel compassion instead of blame or self-blame, the heart opens again and continues opening.Isaac BashevisSometimes love is stronger than a mans convictions.D. H. LawrenceI am in love - and, my God, its the greatest thing that can happen to a man. I tell you, find a woman you can fall in love with. Do it. Let yourself fall in love, if you havent done so already. You are wasting your life.Ursula K. LeGuinLove doesnt just sit there like a stone; it has to be made - like bread, remade all the time, made new.

How much volatility is the Saudi Arabian petrochemical industry Dissertation

How much volatility is the Saudi Arabian petrochemical industry exposed to - Dissertation Example Comparison between markets Returns and Stock Returns of Advanced Petrochemical Company 40 4.1.2 Alujain Corporation 40 Chart 2. Comparison between Market Returns and Stock Returns of Alujain Petrochemicals 41 4.1.3 Methanol Chemicals Limited 41 Chart 3. Comparison between Market Returns and Stock Returns of Methanol Chemical Company 42 4.1.4 Nama Chemicals Company 43 Chart 4. Comparison between Stock Returns of Nama Chemicals Company and Market Returns 43 4.1.5 National Industrialization Company 44 Chart 5. Comparison between Stock Returns of National Industrialization Company and Market Returns 44 4.1.6 National Petrochemical Company 45 Chart 6. Comparison between Stock Returns of National Petrochemical Company and Market Returns 45 4.1.7 Rabigh Refining and Petrochemicals Company 46 Chart 7. Comparison between Stock Returns of Rabigh Refining and Petrochemical Company and Market Returns 46 4.1.8 Sahara Petrochemicals 47 Chart 8. Comparison between Market Returns and Stock Return of Sahara Petrochemical Company 48 4.1.9 Saudi Arabia Fertilizers Company 48 Chart 9. Comparison between Market Returns and Stock Return of Saudi Arabia Fertilizers Company 49 4.1.10 Saudi Basic Industries Corporation 49 Chart 10. Comparison between Market Returns and Stock Return of Saudi Basic Industries Corporation 50 4.1.11 Saudi Industrial Investment Group 50 Chart 11. Comparison between Market Returns and Stock Return of Saudi Industrial Investment Group 51 4.1.12 Saudi International Petrochemical Company 52 Chart 12. Comparison between Market Returns and Stock Return of Saudi International Petrochemical Company 52 4.1.13 Saudi Kayan Petrochemical Company 53 Chart 13. Comparison between Market Returns and Stock Return of Saudi Kayan Petrochemical Company 53 4.1.14 Arabian... Saudi Arabia is intrinsically dependent upon petroleum and petrochemical industry for its revenues and income. The nation’s huge oil reserves have assisted it in getting developed as one of the largest producers and exporters of petroleum and petrochemical goods. Precisely, the nation accounts for 20 percent of global petroleum reserves in the world and exports US$ 157.41 billion worth of the fuel. Importance of the sector behind the development of the nation could be well perceived from the fact that it contributes around 75 percent to government budget, 45 percent to the GDP and constitutes of 90 percent of Saudi Arabia’s export earnings (Organisation of the Petroleum Exporting Countries, 2009). This high degree of dependence of Saudi Arabia upon its oil reserves bore fruit to the nation during the Arab-Israeli war of 1973 which increased oil prices to a peak thus facilitating the process in which Saudi Arabia became one of the fastest growing economies in the world ( U.S. Department of State, 2011). Such instances had been common for Saudi Arabia as it had been for other oil producing nations in the world. However, oil prices are susceptible to high degrees of fluctuations, which is the reason why it is important to assess the extent of volatility that the industry is exposed to.

Discuss the character of Achilles in Homers Hiad Essay

Discuss the character of Achilles in Homers Hiad - Essay Example Thus, Achilles can be seen as suffering an existential crisis in which he has to fight for glory, which his ultimate pursuit in life, and he knows his quest will cost him his life. A born soldier adept in the art of killing, Achilles also wants to pursue glory, like many other Greek heroes. This perception of the virtue of life takes him to Troy, to fight one of the most significant wars in human history. It becomes relevant here that before coming to Troy his mother, the sea-nymph goddess Thetis has warned him that he will die in the war. An ordinary human may have been intimidated by this situation, but Achilles decides to continue the pursuit of glory rather than avoid his death. The basic problem of his existential crisis stem from this decision and defiant nature that does not want to cringe at the dictates of the gods or the designs of fate. Thus, as befitting a hero of immaculate courage, Achilles leads his men to the battle and fights it with valor, driven by his quest for glory. The usual heroes one encounters in epical stories are God-fearing men, who acquiesce to the dictates of fate and the gods. However, Achilles seems to a person who rather will pursue the glory that belongs to heroes, who do what they must do to attain it, irrespective of what the gods have decided as his fate. Similarly, he does not acquiesce blindly to his leader but revolts when Agamemnon bruises his honor by taking his prize, Briseis. This makes him a character that has both positive and negative traits that mark the nature of normal humans as opposed to legendary heroes. Similarly, he defiles the dead body of Hector as an act of vengeance for killing his most beloved person, Patroclus. Usual heroes, considered as kind and forgiving, do not display such traits and, thereby, Iliad portrays Achilles as the first true individual who has both problematic characteristics. On the other hand,

Project on Cement Essay Example for Free

Project on Cement Essay Any accomplishment requires the effort of many people and this work is no different. I especially thank Mr. R.K.Gupta; Director of Cii CITMS, whose support and patience was instrumental in accomplishing this project. I would like to thank our Faculty Guide Miss.Pubali Koley whose diligent effort made this project possible. My grateful acknowledgement to all the staff member of Ultra tech Cement limited for their support and cooperation. At last again I want to extent my thanks to all the teachers of Cii CITMS – Durgapur for giving support and confidence for doing this project. [pic] This ambitious project at ULTRATECH CEMENT under the project title â€Å"ADVERTISING AND PROMOTIONAL STRATEGY† has been carried out under the able guidance of company institutional experts. The vision or the objective of this project was to identify the Advertising needs. As the growth is a continuous process, so it is also very much important to find out the corners or the areas where the scope for the development is present. The effectiveness of the Advertising was also under the scan during this period where it is observed that the effective Advertising can effectively maximize sales volume revenue. This Advertising process is also effective to manage the planned sales strategy. The Advertising process at WEST BENGAL CEMENT WORKS is judiciously planned Divided into four parts. This practical project helped a lot to get the knowledge from all the avenues of the Marketing Management it is also perceived that it will help the company time to time in its growth process. Introduction T he function of Advertising is to close the gap between the desire performance and the actual job performance. The need for quality Advertising program is on the increase due to the fact that the highly competitive business environment is throwing up new and complex challenges, literally every day. New and complex services are coming into existence, thereby pushing up the need for high- quality Advertising program. Due to the slowdown in the economy, many jobs are coming into existence, many jobs cuts are taking place leading to a situation where works must retain themselves to stay employed in the same organization or to complete in the market place. [pic] †¢ To identify importance of Advertising in the organization. †¢ To identify the specific Advertising area. †¢ To identify the effectiveness of different types of advertising. †¢ To identify the best methods and techniques for advertising. †¢ The development of Advertising and sales promotion schemes to meet desired goals of organization. ââ€"   Increase in sales volume ââ€"   Maximize profit ââ€"   Developed sales promotion schemes [pic] ↠ Because of busy schedule of the employees the interview was quite tough after a quite of waiting time. ↠ Most of the executives were too busy, thus to obtain the desired accurate data there was a need to take the prior appointment from them. ↠ 50% of the sample size were not giving the correct feedback (due to varied hidden reason), thus there will be variance in the outcome of the study. ↠ Most of the employees were not confident about the proper management (misuse) of the information provided by them. ↠ They were also often reluctant in identifying the needed information. [pic] TITLE: â€Å"Advertising promotional strategy† at West Bengal Cement† Works.† Research methodology is the method through which the project has been done. This includes various sources of collecting data. TARGET GROUP: The target group for the survey was Managers, Officers, Supervisors and of â€Å"ULTRA TECH CEMENT LIMITED† and press releases. SAMPLE SIZE: Out of 38 employees, 35 were taken as a sample for the survey QUESTIONNAIRE The company is having small number of staff. So, the questionnaire was made mainly for Managers, Officers and Supervisors. Some specific questions have been prepared relating to the topic and have been analyzed in such a way that it can fulfill the objective of the project. FORMAL INTERVIEW: Formal interview has been taken during the non peak office hour. [pic] [pic] UltraTech [pic] OUR VISION TO BE PREMIUM GLOBAL CONGLOMERATE WITH A CLEAR FOCUS ON EACH BUSINESS OUR MISSION TO DELIVER SUPERIOR VALUE TO OUR CUSTOMER SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGE OUR VALUES INTEGRITY, COMMITEMENT, PASSION SEAMLESSNESS AND SPEED UltraTech [pic] West Bengal Cement Works OUR RESOLUTIONS – 2009 †¢ ‘ZERO’ BREAK DOWN †¢ GOOD HOUSE KEEPING †¢ TRUST AND SUPPORT R.B.SINGH Sr.dy.general manager COMPANY PROFILE Company Name:UltraTech Cement Limited (An Aditya Birla group of company) Industry : Cement manufacturing Type of Company: Public Limited Company Unit Name Address:West Bengal Cement Works Near EPIP, MUCHIPARA, G.T. ROAD Post-Rajbandh Durgapur-713212 District- Burdwan West Bengal Registered Office : UltraTech Cement Limited B- Wing, Ahura centre, 2nd floor Mahakali Caves Road Andheri (east), Mumbai-400093 Board of Executives †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mrs. Rajashree Birla †¢ Mr. R. C. Bhargava †¢ Mr. G. M. Dave †¢ Mr. N. J. Jhaveri †¢ Mr. S. B. Mathur †¢ Mr. V. T. Moorthy †¢ Mr. O. P. Puranmalka †¢ Mr. S. Rajgopal †¢ Mr. D. D. Rathi †¢ Mr. S. Misra, Managing Director Board of Directors Executive President Chief Financial Officer Mr. K. C. Birla Chief Manufacturing Officer R.K. Shah Chief Marketing Officer Mr. O. P. Puranmalka Company Secretary Mr. S. K. Chatterjee AT THE HELM ULTRATECH The Aditya Birla Management Corporation Private Limited is the Groups apex decision making body and provides strategic direction to Group companies. Its Board of Directors comprises: †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mr. S. Aga †¢ Mr. D. Bhattacharya †¢ Mr. S. K. Jain †¢ Dr. S. Misra †¢ Mr. S. Misra †¢ Dr. B. K. Singh †¢ Mr. K. K. Maheshwari †¢ Mr. Vikram Rao †¢ Mr. Ajay Srinivasan MILESTONES [pic] 2009 †¢ Grasims pulp and fibre division has won the highly prestigious Asian CSR Award. The Asian CSR Awards, Asias Premier CSR Awards program, is a project of the Asian Institute of Management, Manila. †¢ The Ministry of Labor and Social Welfare, Government of Thailand will be conferred â€Å"The Best Labor Relations and Welfare Award, 2009† on Indo Thai Synthetic Company Limited. †¢ Birla Sun Life Mutual Fund has been named The Asset Management Company of the Year, India, by the Hong Kong based magazine, The Asset, in the country awards category of their Triple an Investment Performance Awards 2009. †¢ CNBC TV18 Crisil recognized Birla Sun Life Mutual Fund as The Mutual Fund House of the Year in 2008 and 2009 (for 2007 and 2008), creating history as the only fund house to have won this recognition in two consecutive years. †¢ The Birla Sun Life Equity-Linked FMP won the Best Local Currency Structured Product-India at Triple an Investment Performance Awards 2009. †¢ The Best Onshore Fund House India Award by Asian Investor, a Hong Kong based magazine at Asian Investor Investment Performance Awards 2009†. †¢ Rajiv Gandhi Award for Eminence in Social Field, 2009 was conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia (Union Minister of State, Commerce Industry) on 19 August 2009. The award recognizes Mrs. Birlas path breaking work among the poor, more so in Indias villages, carried out through the Aditya Birla Centre for Community Initiatives and Rural Development. †¢ Idea Cellular wins the Economic Times Emerging Company of the Year Award for 2009. MILESTONES [pic] 2008 †¢ The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials. †¢ The Aditya Birla Group was honored with the India Today Groups Readers Digest Gold award in recognition of the work that truly exemplifies the highest values of society as well as those of Readers Digest. The award was received by Mrs. Rajashree Birla, Chairperson, and Aditya Birla Center for Community Initiatives and Rural Development, at the Pegasus Corporate Social Responsibility Awards 2007 function. MILESTONES [pic] 2007 †¢ Hindalco in a joint venture with Alex USA Inc. Tran Works Information Services announces success of bid to acquire Minacs Worldwide. †¢ Grasim Industries Limited, India; Thai Rayon Public Company Limited, Thailand and P.T. Indo Bharat Rayon, Indonesia form a JV with Hubei Jingo Wei Chemical Fibre Company, China, for VSF. †¢ Hindalco awarded the Genentech Safety Silver Award for its outstanding safety performance during 2005-06 †¢ Hindalco awarded the CII Sorabji Green Business Centre National Award for Excellence in Water Management 2007. [pic] 2006 †¢ Indian Rayon re-christened as Aditya Birla Novo. †¢ Aditya Birla Group to set up a world-class aluminum project in Orissa. †¢ The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic Pulp Mill, Canada. †¢ Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. †¢ Completion of the implementation process to demerge the cement business of LT and completion of open offer by Grasim, with the latter acquiring controlling stake in the newly formed company UltraTech. †¢ Grasim, Nada, received the FICCI Annual Award 2003-2004 in recognition of corporate initiative in rural development. MILESTONES [pic] 2005 †¢ Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business Indias Businessman of the Year 2003. †¢ Mr. Kumar Mangalam Birla is selected as The Economic Times Business Leader of the year. †¢ The Group is ranked 16th in Indias first ever survey of Great places to work in, published in Business World magazine. The Groups joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study. †¢ The Group is ranked 20th in a study on the Best Employers in India, conducted by Hewitt Associates and Business Today. †¢ Hindalco receives the Asian CSR Award for its Rural Poverty Alleviation Program. LOCATION OF W.B.C.W IN WEST BENGAL [pic] Organizational environment West Bengal Cement Works has rail road connectivity to meet inward outward logistics requirements. The private railway siding is connected to main line of eastern railway at Durgapur, which is 8.72 KM from plant. The cement is packed in bags with the help of three packers operating round the clock. The packed cement is dispatched to various destinations by road rail. Organization Culture ⠝â€" Purpose: To produce the cement as per marketing requirement with minimum cost. ⠝â€" Objective: Zero breakdown, Good Housekeeping, building trust support. ⠝â€" West Bengal Cement Works is having following facilities: âž ¢ Clinker unloading by wagon tippler (cap. 15 trips per hour) âž ¢ Fly ash bowers unloading system âž ¢ Cement mill with 1.0 million ton per annum capacity âž ¢ Cement dispatch facility by road rail âž ¢ Clinker, Gypsum fly ash receipt by rail road respectively Land Details: o Factory:61.67 Acres o 16 flat residential complex:10202.4 Esq. o Assisted siding:2830 M. o Private assisted siding:2210 M. WHY DURGAPUR? West Bengal Cement Works (WBCW) is the 10th cement manufacturing unit of Ultra Tech Cement Limited, Which is located at Durgapur. ⠝â€" RAW MATERIALS Clinker : Hirmi Cement Works Fly Ash : Bakreswar Thermal Power Station Durgapur Project Limited (DPL) Gypsum : Hindi Liver Chemicals, Haldia Slag : Durgapur Steel Plant (DPL) Bokaro Steel Plant POWER : GPL, DVC TRANSPORT : North Eastern Railway, National Highway-2 WATER : River Damodar MARKET : Local Growth of City development LAND : 62.92 acres of good land for Construction. CAPITAL : Huge number of Bank for getting easy Cash MANPOWER : Available amount of skilled and Unskilled Labors from local area DEMOCRACY : Good demographic structure is found Here CEMENT PROCESS GYPSUM from Yard Gypsum hopper Electronic weigh feeder SLAG from Yard Slag hopper FLUASH from Bin Supplied SCHENK For accurate quantity CLINKER from Silo Slag hopper to Mill SEPAX SEPARATION CEMENT PACKING PLANT PRODUCT MIXESPacking in 50 kg bag with electronic packer loading in truck or rack PORTLAND POZZALANA CEMENT CLINKER : 70-74% FLYASH : 20-25% FLYASH : 3-4% PORTLAND SLAG CEMENT CLINKER : 50-54% SLAG : 40-42% GYPSUM : 3-5% Plant Layout [pic] A Partial View of West Bengal Cement Works [pic] [pic] ON [pic] [pic] ââ€" ¡ Advertising is the dissemination of information by non personal means through paid media, where the source is clearly identified as the sponsoring organization. Advertising is one of the important components of the promotion mix. It is a powerful communication medium and a vital marketing tool. FEATURES: ââ€" ¡ Advertising is one of the methods of promotion mix. ââ€" ¡ It is a paid mass communication, not aiming at a specific individual. ââ€" ¡ It is salesmanship in writing or printed salesmanship. ââ€" ¡ It is undertaken to influence the buying behavior of the customers. ââ€" ¡ The communication media are diverse such as print (newspapers and magazines), broadcast (radio and television), and direct (mail, billboards and motion pictures). `NATURE OF ADVERTISING ↠ Element of Marketing Mix ↠ Promotion Mix ↠ Mass Communication ↠ Massages ↠ Price of Advertising ↠ Sponsor ↠ Persuasive ↠ Element of Control ↠ Identifiable ↠ Target Group SCOPE OF ADVERTISING ↠ Effectiveness of Massages ↠ Appropriate Media ↠ Merchandise ↠ Advertising Functions ↠ Responsibility of Advertiser ↠ Fulfillment of Objectives ↠ Generates Various Activities ↠ Advertising as an Art Science PRIMARY FUNCTIONS OF ADVERTISING: âž ¢ To increase sales âž ¢ Persuading dealers to stock âž ¢ Assisting dealers to stock âž ¢ Increase in per capita use âž ¢ Recognition for quality âž ¢ Protecting manufacturers’ interest âž ¢ To eliminate seasonal fluctuations âž ¢ Creation of demand SECONDARY FUNCTIONS OF ADVERTISING: âž ¢ Oral support to salesman âž ¢ To furnish correct information âž ¢ Ensures product improvement âž ¢ Sense of security âž ¢ Appointment of efficient employees †¢ The scope of Advertising includes these activities such as selection of media, communication with customers, and maintenance of brand loyalty and so on. Advertising Objectives: ââ€" ª Simulating Demand : âÅ"“ The current user of a product may be persuaded to increase the existing rate of product consumption. This may be reminding them about the product, its brand and the possible advantages of the product. âÅ"“ The second way of stimulating demand for the product is to attract new user into the market by telling them the qualities of the product and possible uses so that they may change their brand. âÅ"“ The third way of stimulating demand is to tell the current users about new users of the product so that customers may use the company’s product for several other purposes. ââ€" ª Increasing profits âÅ"“ Advertising does increase sale of the product. âÅ"“ Advertising will reduce various ‘marketing costs’ Specific objectives of Advertising: âÅ"“ It introduces new product to potential customers. âÅ"“ âÅ"“ It promotes the brand by repeat purchase leading to brand loyalty. âÅ"“ It increases the timing and number of uses. âÅ"“ It builds the product and company image. âÅ"“ It sets the trend by changing perception and behavior. âÅ"“ It aids sales promotion campaign. âÅ"“ It shoots up the sale and increases the market share. âÅ"“ It answers the competitive attacks. Reminder advertising: †¢ Reminding them where to buy it. †¢ Maintaining its top of mind awareness. ââ€" ª Information Advertising : âÅ"“ Informing the market about a new product âÅ"“ Suggesting new uses for a product. âÅ"“ Informing the market of a price change. âÅ"“ Explaining how the products work. âÅ"“ Describing the available services. âÅ"“ Correcting the false information’s. âÅ"“ Reducing consumers fears. âÅ"“ Building up a company’s image. ââ€" ª Persuasive advertising : âÅ"“ Building brand preference. âÅ"“ Encouraging switching to your brand. âÅ"“ Persuading customer to purchase now. âÅ"“ Persuading customer to receive a sales call. Advertising Goals: âÅ"“ To increases sales âÅ"“ To establish brand equity, and âÅ"“ To enter the target market. Behavioral goals: âÅ"“ Advertising goals aim at changing the attitude and behavior of the target audience towards a brand. âÅ"“ Advertising goals in behavioral terms is analysis of the communication and decision process that will affect the desired buyer behavior. âÅ"“ Advertising could be aimed at any of these or a communication of these intervening variables. Communication Related goals: âÅ"“ Advertising is directed at a group of users of product called the target audience. âÅ"“ Attract attention âÅ"“ Secure interest. âÅ"“ Build desire for the product and finally âÅ"“ Obtain action. Approaches for setting Advertising Objectives: ââ€" ª AIDAS model âÅ"“ A’ refers to Attention âÅ"“ ‘I’ refers to Interest âÅ"“ ‘D’ refers to Desire âÅ"“ ‘A’ refers to action; and âÅ"“ ‘S’ refers to Satisfaction ADVERTISING COPY ELEMENTS âž ¢ Headlines âž ¢ Subheading âž ¢ Body copy âž ¢ Captions âž ¢ Blurb or balloon âž ¢ Boxes and panels âž ¢ Slogan, Logo, Signature GUIDELINES FOR COPY WRITING âž ¢ Cash in on your personal experience âž ¢ Write from the heart âž ¢ Learn from the experience of others âž ¢ Study the product âž ¢ Study competitors’ advertisement âž ¢ Study testimonials from customers âž ¢ Solve the prospect’s problem âž ¢ Put your subconscious mind to work âž ¢ â€Å"Ring the changes† on a successful idea COLOUR ↠ Colors are often used to attract attention and to enhance memory value. ADVERTISING LAYOUT PROCESS [pic][pic] VARIOUS ADVERTISING MEDIA ââ€" ¡ PRINT MEDIA: âž ¢ Newspapers âž ¢ Magazines âž ¢ Journals ââ€" ¡ OUTDOOR MEDIA: âž ¢ Advertising Boards âž ¢ Vehicle advertising âž ¢ Electric displays âž ¢ Sky writing âž ¢ Sandwich men ââ€" ¡ DIRECT MAIL: âž ¢ Leaflets âž ¢ Sales letters âž ¢ Folders âž ¢ Booklets âž ¢ Catalogues âž ¢ Brouchers ââ€" ª BROADCASTING MEDIA: âž ¢ Radio âž ¢ T.V âž ¢ Film âž ¢ Web based advertising [pic] AN OVERVIEW S ales promotion includes all those activities other than advertising, personal selling, public relation and publicity, that are intended to stimulate customer demand and improve the marketing performance of sellers. Need of sales promotion: ââ€" ª To secure attention towards new products. ââ€" ª To improve the market share of a company. ââ€" ª To avoid duplication of goods. ââ€" ª To create awareness among consumers about new brands. ââ€" ª To face competition in the market. ââ€" ª To create talking points for their sales force. SALES PROMOTION TOOLS ââ€" ª Contest ââ€" ª Premium offers ââ€" ª Mail – in free offers ââ€" ª Free gifts with goods ââ€" ª Picture cards ââ€" ª Gift coupons ââ€" ª Coupons ââ€" ª Cross coupons ââ€" ª Jumbo packs ââ€" ª Money – off offers ââ€" ª Sales letters SALES PROMOTION STRATEGY [pic] ADVERTISING SALES PROMOTION STRATEGY TAKEN BY ULTRATECH CEMENT LIMITED ADITYA BIRLA GROUP AT A GLANCE o The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through Indias arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, our Groups founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminums, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at Birla House in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj. Aditya Vikram Birla: putting India on the world map |[pic] | | | A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalization became a buzzword in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt. [pic] Quality push: Mr. B. Venugopal, Senior Vice-President, UltraTech Cement Ltd, at the inauguration of mobile concrete laboratory in Durgapur. UltraTech Cement, as part of its ‘product plus’ services, has introduced a mobile concrete testing laboratory for ascertaining the quality of reinforcement materials and for guiding those building houses about its quality. ULTRATECH: BRAND POWER Excerpts from an interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Ltd. |[pic] | | | In step with its global agenda, the cement business of the Aditya Birla Group, is orchestrating a contemporary brand makeover. With UltraTech Cement, the Aditya Birla Group has established itself as not only the most respected domestic player but also among the global leaders in cement. Associate Editor Vidyut Kumar Ta in an exclusive interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Limited, analyses the strategy behind promoting a single brand identity of the companys cement products. Signature line [pic] The name UltraTech with the signature line, The Engineers Choice, admirably captures the premium nature of the brand and its salience. According to Mr. Puranmalka, excellent product quality and customer care will remain the hallmark of UltraTech cement. Jaan Wahi Pehchaan Nayi [pic] K eeping pace with the current industry trend and taking the UltraTech brand to a new pedestal, the group decided to have one national brand. Birla Plus with its very strong presence in the North was a very well known brand. Its tag line Har Nirman Ki Jaan and Is cement mein Jaan Hain had become household phrases. Observes Mr. Puranmalka: We opted for UltraTech as the national brand because while on the one hand, it gives us the opportunity to strengthen common attributes of a premium brand, scale of operations and the Aditya Birla Groups reputation, it also provides an opportunity to build on the positioning platform of expert and imagery signifying progress, cutting edge technology and modernity. Strategy A lthough cement is said to be a low-involvement category, the brand awareness in this category is very high. Major brands like ACC, Ambuja and some strong regional brands have been fighting for mind space. Says Mr. Puranmalka: Brand awareness is the category driver. We wanted to be different and were constantly on the look out for high visibility media. We found that cricket has a great following in our country and we wanted to explore the possibility of associating with this sport. CHAK – DE STRATEGY [pic] I ndia, the worlds largest producer of movies in as many as 10-12 different languages, provides a great opportunity for advertisers to reach the masses. Films are a great entertainment platform for most Indians. Many FMCGs have encased this opportunity. The in-film branding opportunity was used by UltraTech for the first time ever in the cement industry. The film Chak De India, promoting womens hockey in India, became an all-time hit. In the movie UltraTech was the sponsor of the Indian womens hockey team. UltraTech branding was all over, throughout the movie. It was a big gamble we took,  says Mr. Puranmalka. Initially we were skeptical, with many big banners with big stars failing in the recent past. After a lot of deliberation, we decided to go ahead with this gamble and finally Chak De India almost became like a national anthem, with India winning the womens hockey title in reality and our cricket team winning the inaugural 20-20 World Cup. BRANDED CHANNELS S urging ahead of competition, the cement business brought in a new concept in cement marketing — UltraTech Building Solutions, a one-stop shop for all construction needs. This is a unique concept and was tested in Rajkot which is one of the fastest-growing cities in construction in the country today, says Mr. Puranmalka. Advocating our Plan, Build and Support philosophy, it seeks to enhance the shopping experience of customers and strengthen existing trade partnerships, by upgrading the service proposition. It offers a wide spectrum of end-to-end home building solutions, high quality construction materials and allied value-added services. As a business model, UltraTech Building Solutions offers home building solutions from planning to completion. B asically, every customer who walks in to UltraTech Building Solutions outlet receives guidance on construction-related issues as well as value-added services like Vastu, usage of budget software to estimate costs involved for construction, paper clearance procedures, etc. The customer gets a ready reckoner of information on how to choose and buy quality construction materials. With the Rajkot success and with key learning points, the company intends to open many more outlets across the country. Measuring Effectiveness O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time, says Mr.  Puranmalka. We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind. This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition. Rajasthan Royals ropes in UltraTech as team sponsor: ⠝â€" Rajasthan Royals has roped in UltraTech Cement as their team sponsor. With this, the Emerging Media-owned IPL franchises sponsor roster stands at eight. ⠝â€" Rajasthan Royals CMO Raghu Iyer, All deals are intended to be long-term. Our earlier team sponsor was Bajaj Allianz but we agreed to mutually part ways amicably. ⠝â€" UltraTech Cement will have branding on the team jerseys and team-replica merchandise. Iyer added that plans are being worked upon as to how the two parties can best take this relationship forward. ⠝â€" As had been reported earlier by Indiantelevision.com, TCS is the franchisees technology partner. TCS will offer expertise in IT solutions to the T20 cricket team on and off the field for the next three years. The Television Plan: âž ¢ The franchisee is planning activities with Super sport which will air the IPL in South Africa. Rajasthan Royals had earlier entered into a strategic  partnership with the Nashua Cape Cobras. The first match will be played on 11 April. In the days preceding the encounter, there will be special features in the form of player profiles and interviews. âž ¢ In India the franchises partners are Aaj Tak and Times Now. The plan is to offer them special footage and capsules. Ayer added that the franchisee is in talks with several broadcasters to air their DVD. Victory will be aired on the channel. âž ¢ Rajasthan Royals claims that it is witnessing good sales of the two DVDs that it has launched earlier. While Road to Victory is about how the team triumphed in the IPLs inaugural edition, Access All Areas aims to give fans an idea of what goes on behind-the-scenes to make the IPL a success. [pic] The prime purpose of the project is to identify Advertising and sales promotion strategies of ULTRA TECH CEMENT LIMITED. The ingredient for a successful analysis is a structured questionnaire, for the better construction of analysis of the data generated from the questionnaire. The following step by step analysis is a proportionate mix of good high quality and dire views. 1. How ‘advertising’ is effective to increase the sales volume? Always: 65% To great extent: 25% To some extent: 10% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: As there is no magic for success and to increase sales volume and profit, Advertising is the only key. 2. How ‘advertising’ is effective to stimulate demand for the product? Always: 60% To great extent: 25% To some extent: 15% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Without advertising its’ very complex to stimulate demand for product. 3. DO you feel that ‘Advertising’ will reduce various ‘marketing costs’? Always: 55% To great extent: 35% To some extent: 10% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Advertising is so effective to reduce various marketing costs. 4. Do you feel that ‘Advertising’ increases repeat purchasing? Always: 70% To great extent: 20% To some extent: 5% To very little extent: 5% Not at all: 0.0 [pic] Remark: Maximum no. of customer accepts that advertising increase repeat purchasing. 5. Do you feel that ‘Advertising’ informing the market about a new product? Always: 85% To great extent: 10% To some extent: 5% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Advertising is highly effective to inform the market about new product. 6. Is ‘Advertising’ act as building up a company’s image? Always: 68% To great extent: 23% To some extent: 5% To very little extent: 4% Not at all: 0.0 [pic] Remark: Advertising is a successive method to build up company’s image. 7. How ‘Advertising’ is helpful method for market positioning? Always: 52% To great extent: 25% To some extent: 10% To very little extent: 7% Not at all: 6% [pic] Remark: Advertising is quite impressive method for market positioning. 8. How ‘Sales Promotion’ effectual to improve the market share of a company? Always: 55% To great extent: 20% To some extent: 15% To very little extent: 10% Not at all: 0.0 [pic] Remark: Sales promotion is effective policy to improve the market share of a company according to people. 9. How ‘sales promotion’ work to face competition in the market? Always: 70% To great extent: 20% To some extent: 10% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Sales promotion used as effective tool to face competition in the market. 10. Do you feel that ‘Sales Promotion’ should attract the attention of the target audience? Always: 75% To great extent: 20% To some extent: 5% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Sales promotion should attract the attention of the target audience to purchase particular product. ADVERTISING EFFECTIVENESS Most advertiser try to measure the communication effect of an AD – that is, its potential effect on awareness, knowledge, or preference. They would also like to measure the AD’S sales effect. ââ€" ª The consumer feedback method asks consumers questions such as these: 1) What is the main message you get from this AD? 2) How likely is it that this AD will influence you to undertake the action? 3) What works well in the AD what works poorly? 4) How does the AD make you feel? 5) Where is the best place to reach you with this message? ââ€" ª Portfolio tests ask consumers to view or listen to a portfolio of advertisements. Recall level indicates an ad’s ability to stand out and to have its message understood and remembered. ââ€" ª Laboratory tests use equipment to measure physiological reactions – heartbeat, blood pressure, pupil dilation, galvanic skin response, perspiration – to an ad. SALES EFFECT RESEARCH What sales are generated by an ad that increases brand awareness by 20% and brand preference by 10%? The fewer or more controllable other factors such as features and price are, the easier it is measure advertising’s effect on sales. The sales impact is easiest to measure in direct marketing situations and hardest in brand or corporate image – building advertising. Companies are generally interested in finding out whether they are overspending on advertising. Researchers try to measure the sales impact through analyzing historical or experimental data. [pic] SALES PROMOTION EFFECTIVENESS [pic] O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time, says Mr. Puranmalka. We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind. This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition. [pic] The improvement in sales profit is the evident for an organization. So requirement of advertising and promotional schemes is tremendous. ↠ The structure of a persuasive message can influence the effectiveness of advertising. ↠ Customers influenced by message appeals like comparative, fear and humor appeals. ↠ The designs of advertisement impress customers. Design means the arrangement of various parts in a pre determined order say a blue print. ↠ Advertising media should be elected carefully. Media reduces gap between customer and manufacturer. ↠ Sales promotion schemes lead to increase of sales. [pic] ↠ It has been observed during the course of questionnaire survey that 56% interviews suggested improvement of advertising and sales promotion techniques. Management is being advised to improve inefficiencies such as: âž ¢ Advertising message should be meaningful. âž ¢ Avoid unethical advertisings. âž ¢ Reduce use of women as sex objects in Ads. âž ¢ Banned on alcohol tobacco ad. âž ¢ Reduce using of false claims info. âž ¢ Careful about social values consumer rights. ↠ These are some initial steps which improve advertising efficiency. Efficient advertising and sales promotion schemes increase profit of organization. So, it helpful to meet organization goals. [pic] †¢ PHILIP KOTLER, Marketing Management †¢ Monthly Magazine issued by company †¢ Mr.B.Devamaindhan, Advertising management and Sales promotion †¢ Web based information CONCLUSION †¢ Design good layout and message of advertising to make it effective. †¢ Organize sales promotion programs to increase sales volume and repeat purchase. †¢ Care about ethical issues and social values. †¢ Provide quality service to the customers. †¢ Use reliable schemes to promote consumers. A FINANCIAL REPORT ON ULTRATECH CEMENT LIMITED Cash Flow statement of UltraTech Cement Limited |Profit before tax |1,361.46 |1,507.01 |1,166.19 |285.59 |43.24 | |Net cash flow-operating activity|1,457.57 |1,375.26 |1,113.09 |551.63 |337.42 | |Net cash used in investing |-1,645.43 |-1,441.79 |-1,046.25 |-357.24 |-87.18 | |activity | | | | | | |Net cash used in fin. Activity |191.66 |77.63 |-38.84 |-191.02 |-235.81 | |Net inc/dec in cash and |3.80 |11.10 |27.99 |3.37 |14.43 | |equivalent | | | | | | |Cash and equivalent begin of |100.69 |89.59 |61.60 |58.23 |41.83 | |year | | | | | | |Cash and equivalent end of year |104.49, |100.69, |89.59, |61.60 |56.6 | Dividend Sheet of UltraTech Cement YEARMONTH DIVIDEND (%) |2009 |Apr | | | | |50 | |2008 |Apr | | | | |50 | |2007 |Mar | | | | |40 | |2006 |Jul | | | | |18 | |2005 |Apr | | | | |8 | |2004 |Sep | 5 | Annual results in brief – UltraTech Cement Limited |   |Mar 09 |Mar 08 |Mar 07 |Mar 06 |Mar 05 | |Sales |6,436.96 |5,509.22 |4,910.83 |3,299.45 | | | | | | | |2,681.05 | |Operating profit |1,760.29 |1,720.06 |1,417.81 |554.26 |272.81 | |Interest |125.51 |75.67 |86.83 |89.64 | | | | | | | |106.88 | |Gross profit |1,684.46 |1,744.24 |1,392.44 |501.62, | | | | | | | |188.18 | |EPS (Rs) |78.48 |80.94 |62.84 |18.46 |0.23 | Profit loss account |   |Mar 09 |Mar 08 |Mar 07 |Mar 06 |Mar 05 | |Income | | | | | | |Operating income |6,385.50 |5,512.43 |4,909.05 |3,299.45 |2,681.05 | |Expenses | | | | | | |Material consumed |1,193.97 |1,008.92 |902.06 |733.72 |609.13 | |Manufacturing expenses   |1,805.56 |1,314.78 |1,194.54 |958.30 |839.40 | |Personnel expenses |216.76 |171.55 |117.22 |92.26 |72.96 | |Selling expenses |1,256.46 |1,143.02 |1,137.66 |843.99 |650.98 | |Administrative expenses |177.93 |160.03 |133.93 |109.57 |137.36 | |Expenses capitalized |-8.38 |-13.37 |- |- |- | |Cost of sales |4,642.30 |3,784.93 |3,485.41 |2,737.84 |2,309.83 | |Operating profit |1,743.20 |1,727.50 |1,423.64 |561.61 |371.22 | |Other recurring income |99.29 |87.31 |57.65 |23.11 |21.70 | |Adjusted PBDIT |1,842.49 |1,814.81 |1,481.29 |584.72 |392.92 | |Financial expenses |134.09 |81.93 |92.61 |96.99 |128.05 | |Depreciation   |323.00 |237.23 |226.25 |216.03 |221.78 | |Other write offs |- |- |- |- |- | |Adjusted PBT |1,385.40 |1,495.65 |1,16 2.43 |271.70 |43.09 | |Tax charges |384.44 |499.40 |383.91 |55.83 |-36.45 | |Adjusted PAT |1,000.96 |996.25 |778.52 |215.87 |79.54 | |Non recurring items |-23.94 |11.36 |3.76 |1.48 |-77.24 | |Other non cash adjustments |- |- |- |12.41 |0.55 | |Reported net profit |977.02 |1,007.61 |782.28 |229.76 |2.85 | |Earning before appropriation |2,575.14 |1,782.77 |962.85 |239.87 |20.77 | |Equity dividend |62.24 |62.24 |49.79 |21.79 |9.33 | |Preference dividend |- |- |- |- |- | |Dividend tax |10.58 |10.58 |6.98 |3.06 |1.33 | |Retained earnings |2,502.32 |1,709.95 |906.08 |215.02 |10.11 | SUBSTANCE: Observing this financial report we say the company is in good condition financially. The gross profit of this company was 188.18 in Mar 05’ and it increased 1496.28 in Mar 09’. We find a steady growth of UltraTech cement limited in six year. Company’s dividend jump 5 – 50 in six year only (2004 – 2009). Net profit was 2.85 in Mar 05’ and 977.02 in Mar 09’. Advertising expenses of UltraTech cement limited jump 605.48 point in six years (04 – 05). Advertising expenses of this company increases cause of advertising formulation strategy being changed. Company wants to capture potential market by good advertising and sales promotion activities. [pic][pic][pic][pic][pic] PCS SILO1 PCS SILO2 BALL MILL Step 1 THUMBNAIL SKETCHES STEP 2 ROUGH STEP 3 COMPREHENSIVE STEP 4 PASTE UP OR MECHANICAL DEFINING THE SALES PROMOTION TARGET SETTING SALES PROMOTION OBJECTIVES SETTING THE SALESPROMOTION BUDGET DEVELOPING THE SALES PROMOTION STRATEGY SELECTING TYPE OF SALES PROMOTION COORDINATING THE PLAN EVALUATING SALES PROMOTION EFFECTIVENESS SHARE OF MARKET SHARE OF MIND AND HEART SHARE OF VOICE SHARE OF EXPENDITURES

Alcohol Advertisements Exploit Younger Crowds Essay -- Drinking Alcoho

Alcohol Advertisements Exploit Younger Crowds According to the 1998 National Household Survey on Drug Abuse (NHSDA), approximately 19 percent of teenagers 12 to 17 years old were reported to be engaged in alcohol abuse last year. As teenagers grow older, they tend to maintain a higher level of alcohol consumption. The survey reports that approximately 32 percent of young people aged 18 to 24 continue alcohol abuse. In fact, this is the most troubled age group having the highest rates of alcohol use, alcohol dependence, and need for treatment. In spite of restrictions, several millions of teenagers and adolescents are interested in drinking alcohol and are able to get alcohol. According to the Federal Trade Commissionà ­s survey, alcohol advertising and promotions do not reach, and do not affect teenagers and adolescents. But I contend that younger crowds are reached by alcohol advertisers. Unfortunately, teenagers and adolescents see only the obvious side of alcohol ads--messages on how drinking alcohol may benefit them. A t the same time, alcohol advertisers know that all these messages is nothing but drawing a veil over the exploitative nature of alcohol ads, and advertisers donà ­t care how younger crowds may benefit from drinking, advertisers simply want their money. Roland Barthes, a French philosopher and literary critic, calls advertisements the à ¬signsà ® (47). The sign is a system of signification, which consists of two elements: the à ¬signifierà ®--actual graphical representation that signifies a concept, and the à ¬signifiedà ®--the concept, which is signified by the à ¬signifierà ® (Barthes 115). The author says that, if the à ¬signifierà ® is viewed apart from the concept it utters, the à ¬signifierà ® has no meaning and is not... ... putting warning messages about the possible negative consequences of alcohol use in their ads. Works Cited: Bacardi by Night. Advertisement. Jane Magazine. September 1999. 60-61 Barthes, Roland. Elements of Semiology. New York: Hill and Wang. 1968. 42. Barthes, Roland. Mythologies. New York: Hill & Wang, 1998. 115. Evans, Janet. Self-Regulation in the Alcohol Industry. US Federal Trade Commission. 13 Sept.1999. Online. 12 Nov.99 . Shalala, Donna. 1998 National Household Survey on Drug Abuse. US Substance Abuse and Mental Health Services Administration. 18 Aug. 1999. Online posting. 1 Dec. 99 . Stamborski, Al. à ¬FTC Asks that Alcohol Ads be Kept From Minors A-B Begins Campaign Against Drinking Abuse. St. Louis Post à ± Dispatch 10 Sept. 1999: C10.

Education and Social Change

Education and Social Change Education in Technical Sense. Is the process by which society; through schools, colleges, universities, and other institutions, deliberately transmits its cultural heritage – its accumulated knowledge, values, and skills – from one generation to another. Social Change * a response to many type of change that take place on the social and non-social environment * Generally affected by the agents of socialization John Dewey * A prominent American philosopher and professor of the late 1800s and early 1900s * Father of Progressivism Progressivism was derived from pragmatism *John Dewey wrote the Essay on â€Å"Education and Social Change* EDUCATION AND SOCIAL CHANGE * â€Å"How schools† participate in the Social Change * Dewey supports the notion that society is constantly changing, and that education reflects, generates, and guides social change. * *There is some confusion in how the school lead the society *Definition by the â€Å"Conse rvatives† Conservatives Those People who are considered to be traditionalists. They want the old ways rather than the new ways. Conservatives are opposed to modernism and progressivism * Conservatives believe that schools should not influence or guide social change * They favor older types of study and â€Å"disciplinary methods† in schools (Dewey, 2001, p. 335). â€Å"Impotence of Education† * Those who represent dominant and economic political regime, together with the conservatives, believes that education does not influence social order or social change. * Economy is the influence, and education merely reflects this social order and the dominant economic class. * Nothing can hange without overthrowing this dominant economic class and replacing it with another, not even for education. * Dewey argues that if all of this were true, then any coup of the current dominant economic class would also have to bring with it other changes in the morals, mentality, and cu lture of society so that this new system/social order can survive * But Dewey finds no evidence that an economic change can solely make these other kinds of changes in society * Schools shape morals, mentality, and culture in agreement with the economic class. Education still plays a vital role in social change * Dewey states that schools and educators can: Dewey states that schools and educators can: a) continue to influence society without exploring b) employ a scientific method of teaching and learning that corresponds with the cultural forces that learning that corresponds with the cultural forces that cause social change. ) take a conservative approach and make schools a force of maintaining old order and rejecting any new a force of maintaining old order and rejecting any new forces that steer society away from this old social order. Democracy * Since Dewey argues that education infulences social change, then it must have some â€Å"frame of reference,† or else educatio n would be meaningless. * Democracy was the frame of reference No clear definition but involves active participation for society * Education was founded on the principle of equal opportunity * Acting and making decisions together helps build a better society. Psychosocial Development Theory * Erik Erikson * Based on an individual’s development * Trust vs Mistrust * Autonomy vs Shame and Doubt * Initiative vs Guilt * Industry vs Inferiority * Identity vs Role Confusion * Intimacy vs Isolation * Generativity vs Stagnation * Integrity vs Despair SUMMARY * John Dewey founded Progressivism Progressivism is the educational theory that supports active learning * John Dewey’s essay â€Å"Education and Social Change† tells us about how schools participate in Social Change * Conservatives disagree with Dewey because they believe that School should not affect the individual or the society * Some believe that it was the economy that’s responsible for social change an d education reflects the social orders * Dewey presented his points and made a strong point that what the Conservatives and others were pointing was wrong * Educational and Social change has a symbiotic relationship, they benefit from each other * Dewey wanted primarily was Educational Democracy * Erik Erikson’s Theory of Psychosocial Development helps us understand how an individual develops and understand himself, thus, he finds his position in the society.

The Boxer Rebellion and the Christian Response

The Boxer Rebellion was a vicious uprising against non-Chinese in China during the final years of the 19th century, from November 1899 to September 7, 1901. The areas of conflict included the commercial market, political domain, religious concerns and technological advancements. This extremely unique and glaring because in a very short span of time, thousands of Christians, both Chinese and foreign were killed as a result of the revolt and its suppression. Then ironically, the revolt itself was crushed by the very thing it stood against – foreign influence. About 20,000 troops came from outside to thwart this movement forever.â€Å"Thus as 1900 dawned, China was swept by a movement known as ‘Yao rebels’ who believed that they had been made invulnerable by sorcery and incantation. Screaming mobs, determined to kill every Westerner, were egged on by the Yao society whose title, â€Å"The Fist of Righteous Amity† was translated by Americans and English into B oxers† (Guy, 2006). It is not possible to highlight where this anti-western sentiment in China was actually born, but one may refer back to the opium war between Britain and China (1839-1842) for some indication. In 1839, the First Opium War broke out, and China cut a sorry figure in front of Britain.Eyeing the weakness of the Chinese, not only the British, but the Russians and the French as well started to exert their respective pressures upon the country. Due to their lack of power and ability to impose their will, China was forced into a number of treaties that subjugated its interest against others. These include: the Treaty of Nanking (1842), the Treaty of Aigun (1858), the Treaty of Tientsin (1858), the Convention of Peking (1860), the Treaty of Shimonoseki (1895), and the Second Convention of Peking (1898). Obviously, the public voice was against these treaties at large.Their ego was hurt badly, and their pride seemed to falter in front of the might of the foreigners. A s is common in such times, rumors also began to spread away. The foreigners were considered to be responsible for much crime and lawlessness that was prevalent. It was believed that the Church had started exercising more power than the state. It was also felt the Church had started to impose certain Christian practices, and had excluded certain tradition Chinese practices from the society. Thus in the late 19th century, feelings of unrest against the Chinese and the foreigners started to develop at a very rapid pace.Another major event was a row over a temple. The Catholics claimed that it was originally a church that had later been abandoned. The local court ultimately gave the verdict in favor of the Church. The locals could not tolerate this, as it was their place of worship and also a place to practice martial arts. To add to that, the colonization during the following decades did no good to boost up the morale of China. What was more, Asian powerhouses Russia and Japan also joi ned the rat-race for territorial supremacy. China came out as a good target for all those hungry to cut a slide of the earth’s map for their good.After the 1895 war of China with Japan, many European powers stepped forward to occupy Chinese territory. All of this mustered up into an intolerable feeling of hatred within the Chinese against their oppressors. â€Å"The conservatives then gave clandestine backing to the antiforeign and anti-Christian movement of secret societies known as Yihetuan (Society of Righteousness and Harmony). The movement has been better known in the West as the Boxers (from an earlier name–Yihequan, Righteousness and Harmony Boxers). In 1900 Boxer bands spread over the north China countryside, burning missionary facilities and killing Chinese Christians.Finally, in June 1900, the Boxers besieged the foreign concessions in Beijing and Tianjin, an action that provoked an allied relief expedition by the offended nations. The Qing declared war agai nst the invaders, who easily crushed their opposition and occupied north China. Under the Protocol of 1901, the court was made to consent to the execution of ten high officials and the punishment of hundreds of others, expansion of the Legation Quarter, payment of war reparations, stationing of foreign troops in China, and razing of some Chinese fortifications† (Onwar, 2000).While external forces were still contemplating a productive way out of the situation, the Chinese rulers came out with a message to the provinces. Given the circumstances and the options the rulers had, the message was by no means peaceful. It stated that the world was after Chinese resources and land, and that the time had come when the last resort should be adopted. Peace, therefore, was not an option to be considered. Meanwhile, in the northern Shandong province, a distressing drought was pushing people to the edge of starvation.There were not many who were thinking about peace anyways. All this energy had to be vented out somewhere, and hence came the time of catharsis, but in a violent way. Anti-foreign feelings caused the quick outburst of a Chinese secret society that was previously more docile. It was known as the I Ho Ch’uan, meaning the Righteous Harmonious Fists; hence the name ‘Boxers’. Understandably, with their name and mission, the Boxers asked for the expulsion of the external parties, more casually referred to as the ‘foreign devils’, along with their Chinese Christian converts.This was the time when conventional Chinese arts and skills thrived, especially martial arts and the use of traditional Chinese weapons. â€Å"At first, the Boxers wanted to destroy the Ch'ing dynasty (which had ruled China for over 250 years) and wanted to rid China of all foreign influence (which they considered a threat to Chinese culture). When the Empress Dowager backed the Boxers, the Boxers turned solely to ridding China of foreigners. By late 1899, ban ds of Boxers were massacring Christian missionaries and Chinese Christians† (Rosenburg, 2006).The resentment towards foreigners, Christians and Chinese converts started to rise immensely, with a greater tinge of violence. The circumstances forced the external lobbies to join hands, and they lodged strong protests with the government of China. However, the then Empress, Tzu Hsi’s response surprised many, when she declared that the Boxers were actually a part of the Chinese society, and hence should not be condemned as such. The reaction was also unexpected because it actually went against the local Chinese army, which was striving against the rebellion, and directed in favor of the Boxers.This made it inevitable for the external forces to make a show of military might close to China’s borders. â€Å"The empress dowager publicly opposed the Boxers, but her ministers quietly convinced them to join forces in order to drive foreigners from China. In the early months of 1900, thousands of Boxers roamed the countryside, attacking Christians. When an international force of 2,100 soldiers attempted to land in China, the empress dowager ordered her imperial army to stop the foreign troops.Throughout the summer of 1900 the Boxers burned churches and foreign residences and killed Chinese Christians on sight† (Dowling, 2001). Gradually, the Boxers started to gain autonomy over their beliefs and actions. The government was not ready to curb them, and their views were supported by many in the masses. The only effort that were going were in the direction of strengthening forces against the external attack. Finally, when the pressure was too much, the foreign elements inside started vocally seeking help from outside. It was then that the eight-country attack came into operation upon China.There were multiple operations, many of them fierce; gradually the Chinese rebellion started to weaken. Over the next several months, the forces from outside starte d to grow within China. They overtook Beijing (then Peking) and expanded into the country. Ultimately, the Boxers just a local might were no match for the military power of the industrial nations. Ultimately, in early 1901, the Chinese government gave in, and agreed to abolish the Boxer movement completely. Needless to mention, it was not merely an attack on the territory of China, but also on its ego.Succumbing to the demand of the external powers was worse than actually loosing a battle. Subsequently, due to its recent weakening in the region, China could do nothing in the war of Russia and Japan a couple of years later, and stood watching while Japan proclaimed supremacy in the East. In the entire episode, the United States played a very significant role. This is because it had a tactical advantage, having a major portion of its navy already established around the Philippines during the Spanish American War (1898) and the subsequent Philippine insurgent activity.This was actually a reinforcer for those policy makers in the US who were of the opinion that the US should maintain control in the Far East. It was a very unique time in the history of China, repeatedly, it had to face occasions when foreign invaders came in and took control of her land and might. The emperors were just too weak to make any resistance to this offer. An additional reason was that the foreign armies were far better equipped with warfare technologies and tactics than China was at that point in time. It was a time when the Empress began to reconsider her option regarding removal of these elements from her soil.